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Using Multiple Research Methods is Like Sensory Integration
Just as Affectiva found that combining self-reported data with facial coding produced better results, Carlos Jaime Velasco of Neurosketch in Columbia found that combining old and new research methods...
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Emotion and Inspiration at the Van Gogh Museum
At the 2013 ESOMAR Annual Congress in Istanbul, Laurine van de Wiel of the Van Gogh Museum in Amsterdam and Saskia Brocx of TNS NIPO in the Netherlands discussed “how emotion-based visitor research...
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8 Priorities of the Microsoft Insights Team
At the third annual Corporate Researchers Conference of the Marketing Research Association, Reed Cundiff, the general manager of the Microsoft insights team, discussed the challenges his organization...
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Predictive Analytics for Market Researchers
Eric Siegel, Ph.D., founder of Predictive Analytics World and author of Predictive Analytics, kicked off the Marketing Research Association’s third annual Corporate Research Conference last week with...
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Social Media Insights from the #TMRE13
Discovery Research Group, more specifically our Focalytic brand, recently attended the Market Research Event in Nashville, TN (10/21/13 – 10/23/13). When we realized the amount of Twitter “chatter”...
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Mobile Research Overcomes Fading Affect Bias
At the annual one-day conference of the New England chapter of the Marketing Research Association Wednesday, Amit Ghosh of the Forbes Consulting Group discussed the need for “in the moment” mobile...
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Conjoint Analysis Myths
The use of conjoint analysis methods has increased over the years in different industries, and as Chris Chapman, from Google, indicated in his presentation at the 2013 Sawtooth Software Conference,...
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Altruism: Alive and Well on Facebook?
Facebook has been derided by some researchers as a contributor to growing levels of narcissism in our society. It is true that a lot of what happens on Facebook is about how you’re seen and gaining...
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7 Research Insights from the GeekWire Summit
Back in September we attended the GeekWire Summit to learn about the latest trends in technology development. GeekWire is an independent news site and online community covering many forms of...
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Integrated App Feedback Critical for Developers
Just five years ago, Apple launched the “app craze” and announced apps as the future of brand-to-consumer communications. Today there are over a million apps in the marketplace, and it is a $26 billion...
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Festival of NewMR 2013
Ray Poynter, author of The Handbook of Online and Social Media Research, this week presented his fourth annual Festival of NewMR, a global series of webinars staggered around the clock to make sure...
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Are You Ready for Conjoint?
We all wish we could predict the future: especially what will grow the revenue at the businesses we work for. Many research professionals work day in and out to simulate, predict and prevent any...
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Google on How Smartphone Respondents Differ from Online Respondents
At the Festival of NewMR last week, Paul McDonald of Google Consumer Surveys shared some early findings from his ongoing research into the differences between iPhone and Android users, and between...
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Where Do Market Research Ideas Come From?
Part of NewMR’s mission is to be at the boundaries of new ideas. To that end, NewMR, in partnership with Greenbook Blog and Research Access, surveyed 125 market researchers about sources of...
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Agile Research for Rapid Response and Iterative Development
We’re counting down our Top 10 blog posts of 2013. Coming in at #10 is this webinar recap originally published July 30. Matt Warta of GutCheck, an online qualitative research firm, and Brad White of...
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Is the Ideal Survey Length 20 Minutes?
We’re counting down our Top 10 blog posts of 2013. Coming in at #8 is this webinar recap originally published August 8. As part of the CASRO webinar series, Inna Burdein, Ph.D., director of panel...
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Marketing VPs vs. Aliens: Gamification Phones Home
We’re counting down our Top 10 blog posts of 2013. Coming in at #7 is this presentation recap originally published June 27. At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga...
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Fast Fashion or Futurists? The Diverging Roles of Market Research
We’re counting down our Top 10 blog posts of 2013. Coming in at #6 is this IIEX presentation recap originally published in June. Robert Moran of the Brunswick Group presented at the Greenbook Insights...
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Research Disruption: Better, Faster, Cheaper
We’re counting down our Top 10 blog posts of 2013. Coming in at #5 is this Marketing Researching Association presentation recap originally published June 4. The keynote address of the Marketing...
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10 Things Survey Researchers Should Know About Twitter
We’re counting down our Top 10 blog posts of 2013. Coming in at #4 is this post originally published July 31. Over the last couple years, I’ve been looking at Twitter’s potential in survey research....
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