Mapping the Customer Journey
In a recent webinar, Michael Good, Brad Linville and Jeff Marr of Walker Insights took time to speak about the intricacies of mapping out the customer journey. This has been a trending topic since the...
View ArticleHow To Monitor the Quality of Respondent Answers
On March 19, 2015, the esteemed Annie Pettit of Peanut Labs led us through a brief but insightful presentation on data quality lessons from the survey design perspective. As researchers who are...
View ArticleThe Survey Geek: Mixed Mode, but with a Twist
I was in London last month at the MRS Annual Conference where there were a number of interesting sessions, including an excellent workshop on social media measurement by Ray Poynter from NewMR that I...
View ArticleMoving from Static A/B Testing to Dynamic Testing
Last month Blue Conic stepped up to speak about their thoughts regarding campaign testing. Their approach for testing is to have it “always on”. To begin, the hypothesis that A/B testing no longer...
View ArticleAutomating Research Reports via E-Tabs
In a recent webinar, Gideon Halter gave us a detailed insight into methods for automating enterprise research reporting using the E-Tabs product. Automation is useful for certain scenarios – mainly...
View ArticleBring Me Quality Prospects Not Just More Prospects
On April 7, 2015, the American Marketing Association took a shot at data-driven marketing. We all know the era in which live (big data anyone?), but are not always sure of the best path toward...
View ArticleThe Quant Guy Says to the Qual Guy…
Last month, Quirk’s and 20|20 partnered to present research on new integration strategies for quantitative and qualitative methods. The Olde World of qualitative research – heavily dependent on...
View ArticleYou’re Doing It Wrong: 5 Takeaways from #YaleInsights15
If your brand were a meme, would it look like the one on the right? At the 2015 Yale Customer Insight Conference in New Haven, Connecticut, we heard a lot about the evolving marketplace, powerful...
View ArticleCMB Conference Recap: IIR FEI 2015
The recent Front End of Innovation (FEI) Conference brought together today’s brightest innovators to showcase designs, discuss developments, and. … build marshmallow towers? (More on that later.) This...
View ArticleHow Language Proficiency Can Impact Survey Response
Just when it started to feel as if it was going to be a boring summer, Annie Pettit of Peanut Labs stepped up to the microphone at this year’s MRA Insights and Strategy Conference and stole the show....
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