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Mapping the Customer Journey

In a recent webinar, Michael Good, Brad Linville and Jeff Marr of Walker Insights took time to speak about the intricacies of mapping out the customer journey. This has been a trending topic since the...

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How To Monitor the Quality of Respondent Answers

On March 19, 2015, the esteemed Annie Pettit of Peanut Labs led us through a brief but insightful presentation on data quality lessons from the survey design perspective. As researchers who are...

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The Survey Geek: Mixed Mode, but with a Twist

I was in London last month at the MRS Annual Conference where there were a number of interesting sessions, including an excellent workshop on social media measurement by Ray Poynter from NewMR that I...

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Moving from Static A/B Testing to Dynamic Testing

Last month Blue Conic stepped up to speak about their thoughts regarding campaign testing. Their approach for testing is to have it “always on”. To begin, the hypothesis that A/B testing no longer...

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Automating Research Reports via E-Tabs

In a recent webinar, Gideon Halter gave us a detailed insight into methods for automating enterprise research reporting using the E-Tabs product. Automation is useful for certain scenarios – mainly...

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Bring Me Quality Prospects Not Just More Prospects

On April 7, 2015, the American Marketing Association took a shot at data-driven marketing. We all know the era in which live (big data anyone?), but are not always sure of the best path toward...

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The Quant Guy Says to the Qual Guy…

Last month, Quirk’s and 20|20 partnered to present research on new integration strategies for quantitative and qualitative methods. The Olde World of qualitative research – heavily dependent on...

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You’re Doing It Wrong: 5 Takeaways from #YaleInsights15

If your brand were a meme, would it look like the one on the right? At the 2015 Yale Customer Insight Conference in New Haven, Connecticut, we heard a lot about the evolving marketplace, powerful...

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CMB Conference Recap: IIR FEI 2015

The recent Front End of Innovation (FEI) Conference brought together today’s brightest innovators to showcase designs, discuss developments, and. … build marshmallow towers? (More on that later.) This...

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How Language Proficiency Can Impact Survey Response

Just when it started to feel as if it was going to be a boring summer, Annie Pettit of Peanut Labs stepped up to the microphone at this year’s MRA Insights and Strategy Conference and stole the show....

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